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![Young woman with glasses and a pink sweater reading a book at a wooden table in an outdoor setting, with a white mug in the foreground that reads 'VERBAL BEHAVIOR: MORE THAN SPOKEN WORDS' in black text on a red and black background.](https://static.wixstatic.com/media/fbf8f4_d1156e0f0f7849f7beb1abe415599dc6~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/fbf8f4_d1156e0f0f7849f7beb1abe415599dc6~mv2.png)
![theSD.store-full-logo-the-sd-store](https://static.wixstatic.com/media/fbf8f4_20bee9d230b6447d9769d4111f22e39d~mv2.png/v1/fill/w_239,h_69,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Final%20Logo_Text%20only%20copy%202_edited.png)
Our mission is to disseminate!
We are a niche behaviorism-inspired ‘positive psychology’ brand with products designed to signal reinforcement to those who wear and see them.Â
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At theSD.store we disseminate and advocate!
explore the collections
![Perfect Harmony](https://static.wixstatic.com/media/11062b_8047bc5d4b9d4c1f8da642717465abe2~mv2.jpg/v1/fill/w_80,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_8047bc5d4b9d4c1f8da642717465abe2~mv2.jpg)
...because you influence culture by what you reinforce.
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