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disseminate!

Updated: Oct 18, 2021

Article Spotlight Spreading the News: History, Successes, Challenges and the Ethics of Effective Dissemination


"Behavior analysts are responsible for disseminating behavior analysis by making information about the science available to the public, professional peers, and government officials" (Kelly et. al., 2018; p.440)


Top 10 Strategies for Effective Dissemination of Behavior Analysis


  1. Consider cultural contexts

  2. Know your audience and use appropriate verbal behavior

  3. Keep it simple but keep it accurate

  4. Be professional and polite

  5. Be proactive

  6. Be savvy with social media

  7. Establish online boundaries

  8. Verify legitimacy

  9. Create sustainable systems

  10. Network, network, network!


"If a scientific community does not arrange for contingencies that assure its survival, then so much the worse for that community, and for the rest of the culture at large" (Morris, 1985; p. 108).


References

Kelly, M. P., Martin, N., Dillenburger, K., Kelly, A. N., & Miller, M. M. (2018). Spreading the News: History, Successes, Challenges and the Ethics of Effective Dissemination. Behavior analysis in practice, 12(2), 440–451. https://doi.org/10.1007/s40617-018-0238-8


Morris, E. K. (1985). Public information, dissemination, and behavior analysis. The Behavior Analyst, 8, 95–110.

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